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Supra came within the scene in 2003 as a subsidiary of KREW apparel that is also founded by Angel Cabada Supra’s Ceo and Founder.

Once you believe of Supra is one of the only up and coming brands that hasn’t selected to bite Nike’s aesthetics for style and model. Loads of shoes considering that Nike’s inception have copied their flagship Air force one sneaker praying for comparable accomplishment and most fall brief.

Supra Footwear stands apart given that of their original sneaker silhouettes and keen eye for setting style trends and special fabric selection for any skate shoe line that crosses elegant boundaries. Their flagship sneaker the Supra Skytop has basically exemplified what it requires to cross-boundaries and not be held in one category as it combines innovative style and design & color choice on a sneaker that is certainly known for its tough, long lasting fabric due towards the extreme nature of skateboarding. So in short its created to last the wear & tear of the skateboarding pro wannabe, but fashionable enough to satisfy any sneakerheads thirst.

No other brand has such appeal in a industry that was previously known for their rugged and non-stylish model just to suit the “intended” use for that footwear. Skateboarding as being a sport has came along way and Supra Cuban just helps to push that envelope towards next level with their crossover appeal.

Mr Cabada took a chance on an industry that is definitely known for their underachieving brands that are usually adopted ONLY by the hardcore skaters and most brand names never achieve mass appeal. He believed in his brand and dumped $100,000 into it when quite a few thought he was crazy, but he soon prove them wrong when the Supra footwear brand became more successful than the original mission he set out on to establish the Krew apparel brand.

Supra is now available in hundreds of specialty boutiques worldwide and still keeps its exclusivity with limited releases that keeps fans coming back for more season after season.

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