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SpeedPPC: The quickest AdWords management tool on the planet

27.08.2010 (7:41 am) – Filed under: Web ::

Saw a fascinating AdWords management program recently. Named SpeedPPC it lets you build huge Adwords accounts in ultra-fast time.  The art of managing AdWords campaigns effectively is to build out your campaigns so that they include a chunky range of keywords and phrases with ad copy relevant to each keyword too. Writing ad copy like that boosts your CTR which is a good technique for traffic volume and for keeping your CPC figure low. 

SpeedPPC takes this approach one step further: it lets you construct landing pages that are focused on each keyword too. So you can rapidly build a complete sales conversion system made up of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that ensure that your website visitors land on a web page that includes the exact words they have been looking for when they click on your ad. This means that you are much more likely to get conversions from your PPC traffic.

This process is widespread practice but the issue most adwords managers suffer from is a shortage of time and this is where SpeedPPC really can help out. In fact I watched a demonstration of somebody using SpeedPPC that showed them setting up a complete campaign consisting of over 8700 keywords and over 410 ads all in appropriately targeted Ad Groups as well as over 8700 landing pages – all in about 12 minutes!

I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.

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