Pride Of The Web –

This relates to my previous email to you, and I just wanted to provide you a useful way of measuring your marketing and marketing results with the least amount of effort.

Let me use an example first:

Would you invest $50,000 into various stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how points panned out and whether you made or lost funds?

Probably not. You would probably be tracking every single stock daily and dump the ones bleeding profits away before they can cost any a lot more funds!

So why would you spend thousands of dollars on various marketing and marketing ideas, and not TRACK them regularly to see which are making money and that are losing funds?

In the event you aren’t taking the time to measure and track every single of your marketing and marketing channels, then you are essentially gambling or hoping on blind luck to make funds.

In case you don’t currently have a method of tracking your advertising, then you Have to have to develop one, and if you ever are currently advertising in a way that can’t be accurately tracked…then why are you using it?

For all you know it is COSTING you dollars with NO positive ROI…and I do not think you happen to be in the organization of basically wasting dollars!

So how can you create a uncomplicated tracking system for your advertising?

Here’s a couple ideas:

1) Associate a “promo code” in each and every type of advertising (Yellow Pages, Newspapers, etc) that customers should mention to be able to receive a discount. Then train your staff to ask if the buyer had a promo code to obtain a specific discount, this will tell you where the Buying clients are coming from.

2) Attach redeemable coupons into your print marketing and marketing materials (flyers, brochures, small business cards, etc.) so that the buyer is truly bringing in your successful marketing with them.

3) Merely ASK each and every client how they found out about your business, special provide, location etc. (told you it was uncomplicated!)

Three ways to immediately begin seeing where your most useful marketing dollars are being spent! Now you just need to implement them.

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