Exposed on the Internet
Search engines like Google, Yahoo and MSN have changed tremendously over the last decade. Algorithms used to deliver results to the millions of searchers each day have become very smart at determining searchers intent. Delivering the most accurate results possible makes the searcher happy and guarantees the searcher will return to that search engine the next time they need information. The ability to deliver the most accurate results possible is why many believe Google has been able to dominate the search market. Google’s market share as of January of 2008 toped 65%. This percentage reflects tens of millions of people searching on Google every day.
So what are these people searching for? The very popular “make money online” continues to be a hot search but searches for consumer goods, services and information grow exponentially every year. Google recently announced that approximately 48% of all searches logged are first time search phrases not entered into the search field before. This means that people are constantly finding new things to search for.
All of these searches have created a growing industry. Businesses of all sizes rely on Internet searches for a wide variety of revenue generating opportunities. A highly popular Internet industry, search engine optimization firm actually helps businesses and people to optimize the web pages they have on the Internet so they can be found in searches. National business to small local business, site visibility is big business and highly sought after by those who understand the importance of being found online.
The tremendous popularity of the Internet has created the need for a new industry. Personal reputation management has rapidly becoming sought after from individuals and businesses who have developed a “bad reputation” online. This happens routinely for some. The popularity of complaint sites has fueled the need for such services as more and more people have found a voice on such sites and can freely complain about stated wrongs or “rip offs” they feel they have endured, real or imagined.
Search engines are becoming smarter, faster and a tool many people cannot go without. New trends such as local search, the process of delivering local businesses for a search result, user intent, developed from the ability of search engines to search a computer to understand what topics and subjects you are interested in to deliver better online search results and the constant improvement of the search results page to present results in the most advantageous way possible insure the life of search as we know it is long and strong.
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